Life is tastier after 5

Working at MRM, the Coca-Cola Company present us with a tension that they had for two of their brands, Royal Bliss and Kinley. They want people to drink their product anytime, not just as a mixer. Therefore, we launched a campaign for Western Europe in which we want to trigger the moment in which we free ourselves from tensions and reconnect with our passions after our daily responsibilities.

We launched a 20s video campaign for both brands, that served as a matrix to create the rest of the campaign content, always with our key message: “Life is tastier after 5.”

We created a series of posts to inspire you to disconnect from your daily routine and reboot connecting with your own passions.

As an amplification with influencers, we contact them to promote our brand throughout their social media profiles.But the twist will be that they won’t appear in the images of their publications, but doubles of them.
After two days of conversation we will reveal the truth on our Royal Bliss and Kinley profiles with a video to enliven a conversation about how necessary it is to know how to disconnect.

  • Creative Director: Pepe García
    Account Manager: Sara Chicote
    Account Supervisor: Maria Scola
    AD: Cristina Calabuig
    AD: Andrea Serrano Villaverde
    AD: Albert Bothelo
    CW: Stefanie Salguero
    Motion Designer: Claudia Jara