The Art We Waste

Hellmann’s
Armed with the belief that food is too good to waste, we’re not just talking the talk; we’re strutting the walk.
We hatched a genius plan—targeting the wasteful elite by turning their indulgence into a masterpiece. Enter our brainchild: an art gallery showcasing stunning pieces by top-tier artists. The catch? These masterpieces were crafted from the very food the elite toss away! Silent auctions ensued, and as the gavel fell, so did jaws when we revealed the edible origins of their new prized possessions.

Produced at Miami Ad School