Black Friday with Ibai Llanos
Movistar (Telefonica) Telecom
Movistar is the biggest telecom company in Spain and wanted to launch an unprecedented campaign for Black Friday.
This resulted in the selling out of all devices in less than 7 days.
We created a 360 campaign by allying ourselves with Ibai Llanos «The King of the Internet» and the most influential person during 2020 and 2021 according to Forbes magazine to get Movistar customers to upgrade to the new Fusion plan with a permanence of six months at the company.
Out Of Home
Credits
MCCANN
Sergio Gil CD
Marcelino Contreras AD
Oscar Martínez CopyMRM
Lucia Comba CD
Andrea Serrano Villaverde AD
Paula Nuñez Jr. AD