I’ve spent my whole life painting and, I don’t even remember when I started designing tattoos. Not only for myself but also for my friends.

To understand the importance of tattoos, I must explain what art means for me.

Art is perfectly defined by the phrase of the writer Rainbow Rowell and says that art isn’t made to be understood but to make you feel something.

So for me, advertising must be like a tattoo: it has to have a meaning, sneaks into you, and stays there with you, forever.