Proudly Backing

American Express approached us to help support their LGBTQ+ network for Pride Month at a global level and we wanted to showcase that American Express is a brand about Powerful Backing of all its members and employees no matter who they love or how they identify.

What started as a social campaign evolved into a global platform with an international out-of-home campaign that culminated in an intimate Lizzo concert at Times Square Edition Hotel with all proceeds going to the Stonewall Community Foundation.

backing love

Two artists who are unapologetically themselves. One month dedicated to celebrating. Always backing love. Thank you LizzoBeeating and Shantell_Martin for celebrating #PrideMonth with us! #AmexPride

at Times Square

Social Media Content

Out of Home

After the success of the social campaign we introduced the videos around the city that culminated with¬†an intimate Lizzo concert that was streamed at Times Square’s billboards.

Lizzo’s concert

  • Creative Director: Satyen Rao
    Account Manager: Jessa Gianotti
    Sr. AD: Greg Lanway
    AD: Andrea Serrano Villaverde
    Sr. CW: Reid Masimore
    CW: Saloni Mittal