American Express approached us to help support their LGBTQ+ network for Pride Month at a global level and we wanted to showcase that American Express is a brand about Powerful Backing of all its members and employees no matter who they love or how they identify.
What started as a social campaign evolved into a global platform with an international out-of-home campaign that culminated in an intimate Lizzo concert at Times Square Edition Hotel with all proceeds going to the Stonewall Community Foundation.
Two artists who are unapologetically themselves. One month dedicated to celebrating. Always backing love. Thank you LizzoBeeating and Shantell_Martin for celebrating #PrideMonth with us! #AmexPride
Social Media Content
Photocall with Lizzo
Creative Director: Satyen Rao
Account Manager: Jessa Gianotti
Sr. AD: Greg Lanway
AD: Andrea Serrano Villaverde
Sr. CW: Reid Masimore
CW: Saloni Mittal