Speaks for Itself
Opel
Opel wanted us to prepare the launch of its first plug-in hybrid model, the new Opel Astra. Our idea? Let the car speak for itself. No slogans, no frills—just one uncut shot and the Astra’s own electric sound as the full soundtrack.
The result: an ADC Germany Merit Award in Audio Design for Film.
We developed a series of rich media: one featuring site scrolling, where the banner smoothly navigates through all the content of the page, showcasing the spot. Additionally, we crafted an interactive banner, granting the audience complete control. To explore its interior, users simply glide the cursor to the sides to unveil both exterior and interior views.


We created a giant canvas that prominently featured the Opel Visor of the New Astra, drawing attention to this striking and innovative element. Following this line, the headlights illuminate at night, enhancing the spectacle even further. Additionally, each graphic and canvas features a QR code. When scanned, it triggers movement, recreating the spot.
Credits
MRM
Creative Director: Lucía Comba
Account Supervisor: Yoyes Peruyero
Account Manager: Miriam Espiago
Art Directors: Andrea Serrano Villaverde & German Mellado
CW: Lucia Comba & Ines GarciaVelocity McCann Frankfurt
Executive Creative Director: Donovan Bryan
Creative Directors: Marion Bryan, Norman Henkel, Neil Meyer
Art Directors: Giuliana Jelko, Jan-David Winter