Black Friday with Ibai Llanos

Movistar (Telefonica) Telecom

Movistar is the biggest telecom company in Spain and wanted to launch an unprecedented campaign for Black Friday.

This resulted in the selling out of all devices in less than 7 days.

We created a 360 campaign by allying ourselves with Ibai Llanos “The King of the Internet” and the most influential person during 2020 and 2021 according to Forbes magazine to get Movistar customers to upgrade to the new Fusion plan with a permanence of six months at the company.

Out Of Home

Also, we introduce our promotion on Movistar TV
To conclude, through personalized emails that Ibai would give, we offered them a variety of devices that ranged from televisions to consoles or mobiles for 0€/month.

  • Credits

    MCCANN
    Creative Director: Sergio Gil
    Art Director: Marcelino Contreras
    Copywriter: Oscar Martínez

    MRM
    Account Supervisor: Javier Nielfa
    Account Manager: Mara Lopez
    Creative Director: Lucia Comba
    Sr. AD: Andrea Serrano Villaverde
    Jr. AD: Paula Nuñez

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